Into the Woods
Date
Apr - May 2020
Type
Poster & Playbill Design
Tools
Adobe AI, ID
The goal of this project is to redesign poster and playbill for a theater performance. I chose the musical Into the Woods to be my design subject.
Inspirations
For the poster design, I was inspired by the typical tropical design layout, where all decorations are placed around the title with ends pointing towards the center.
![Into the Woods Inspiration](/_next/static/media/IntoTheWoods_PosterInspiration.87c734d9.jpg)
Design Thinking
The musical has dark fairytale vibe. So instead of having tropical leaves, I placed bare tree silhouettes at the top and the bottom of the poster to build a gloomy and oppressive atmosphere. I also used a blackletter typeface for the title to further emphasize this idea.
![Into the Woods Mockup](/_next/static/media/IntoTheWoods_Mockup.6c25b64d.png)